Quote:
Originally Posted by barryem
I think their goal wasn't high prices for ebooks but to make ebooks less attractive than print books, which are more profitable.
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The problem is that print books are
not more profitable then eBooks. Paper costs money. Printing costs money. Storage costs money. Shipping costs money. The necessary personnel to do all this costs money. Paying to ship back unsold stock costs money. Producing more paperbacks than you know you will sell (so you can grab more display space) costs money. eBooks are much more efficient and virtually free to produce in whatever quantity you want. You could actually sell them for much less and still make more profit.
Instead of embracing a new (more profitable) medium, the big publishers (with the help of Apple) short circuited themselves with greed.