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Since the internet, many smaller authors (even occasional ones) do have personal mailing lists/web sites that they faithfully update as occasion warrants. It takes minimal cost and effort compared to writing a story.
I can attest to that personally.
About $7 for the domain name and maybe $50 for the hosting as I remember, but I have other interests there as well, so there is some dilution. Truthfully, I will have to ask my wife for the numbers because she handles the accounting. I have noticed that 1&1 has changed their name so other things probably have changed as well. ... I have a note to check.
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