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Well, it’s not really fair to expect decades old product to be priced at the original prices, is it? The standard in digital comics has generally been same price as print on release, but then down to $1.99 after a few months. Old stuff being newly digitized starts at $1.99, and some older and young reader titles are regular price of 99 cents. DC and Marvel have line-wide half price sales a few times per year at least, so the 99 cent threshold for old stuff is always there. You can sign up for emails and get twice weekly emails with all the sales.
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