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Well the thing is Alexa needs to be useful and fairly accurate IMO, not cute. I could care less about hearing her jokes. I would much rather be able to get intelligent and accurate answers to questions, useful and practical questions, and be able to tune to my TV channels and music without a long and annoying detour through SPAM City, and activate and adjust my smart home devices without side-stepping a horde of swarming bugs. I'm sure Amazon could accomplish this if their leadership would only get their collective head out of their backside and focus on usefulness for a change. They are likely focusing on cute BS because they think they can sell more devices to the customers who desire cute over useful, who want to be trendy. Eventually they will need to focus on usefulness to compete against Google and others once the market customers shift more towards controlling smart home devices and away from trendy cuteness. The smart home market is gaining speed, and though it is in its infancy I think it will quickly balloon into a mega-market that far exceeds the trendy device market.
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