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I think you guys did good. It's a first time deal. Next year you'll have more time, more kinks worked out and things will be better. It's easy to sit back and say you should have done this or that. Maybe a banner or icon saying click here for free ebooks or something since that's going to be the biggest traffic motivator for a project like this. Hopefully by next year more authors will be offering more formats than just PDF, I mean free is good and I'm always thankful for a free book, but realistically I'm not going to go to the trouble of converting a PDF book unless I'm extremely interested in it.
Steve does it right. Offer a lot of major formats with easy to find links. I downloaded his book no prob and since I didn't have to do anything to it read it right away, thought it was great and went and bought the sequel the next day.
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