Quote:
Originally Posted by pwalker8
But the real point of this is why don't more imprints put out news letters and publicize their authors and books? It just baffles me.
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I think that at least for some of the big publishers and their imprints that the thinking of book stores and their buyers as the publishers customers and not the end consumer still prevails to some extent at least at certain levels of the industry. The attitude I've heard from more than one publishing exec in the past is that the book store is the publishers customer and the consumer is the book stores customer (over simplified, but the point they were trying to make) & they'll leave it up to the stores and the author's to do most of the heavy lifting on getting the word out. It's crazy, but...