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Yes, I know there are options for a tech savvy person like myself, however that's not really the point ... and both my mother and wife are terrible when it comes to technology.
So really, it needs to be kept simple, and there is no reason except greed, why that couldn't be the case.
The point being, that if an ebook is the price it should be, most of the issues go away.
And honestly it is a win win for all.
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