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It's funny that nobody, so far, knows the actual answer to the question here. (noonscoomo from the Wizpac txtr thread might have a technical answer.) It seems to me that there's either a technical reason, or it's a matter of user studies.
It was actually one of the first things that I noticed when I saw my Sony the first time. I wondered to myself why it wasn't white, but gray instead. It hasn't detracted from my reading, and I hardly notice it at all any more. I don't know if I prefer it being gray or not - as I haven't ever seen one that's really white to be able to compare. It's fine to speculate that white may be easier or harder to read - but we may not know until somebody actually produces a truly white unit (if it's possible to do so) tests it.
I know I don't like the "glare" of white from LCD screens - but that's not a fair comparison. Is the glare from the colour or the technology? (Perhaps a little of both.)
I'm quite happy with the gray I do have - but I'd be very curious to get my hands on a white unit and see what I've been missing (or not).
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