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Saves space was my main reason. It does save paper, though I doubt I'll convert my magazine subscriptions. A lot (like Newsweek) don't have everything in the kindle version and I like flipping through. I end up reading pretty much cover to cover and I wouldn't do that with just a list of articles (just like I don't read nearly as much of the paper online as I would if I still subscribed to the print version).
I do wonder how much the environmental help is offset by jackasses that just throw the batteries (or whole kindles away) down the road rather than recycling/proper disposal.
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