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primbs · 03-09-2009, 12:09 PM

http://www.fool.com/investing/genera...l-survive.aspx

"The Baen dudes understood early on that electronic reading is a poor substitute for holding a real book, so the e-books and chapter excerpts serve as awesome marketing materials.

Download an entire book, read enough to get hooked, and then you'll eventually get tired of staring at a stupid screen for hours. So in the end, readers who really want to read these books tend to plunk down a few bucks for the real deal. This theory may not work quite so well for rockers and crooners, but authors seem to have a real revenue source secured for years to come. The Kindle and such gadgets will ultimately just make us buy more books."

03-09-2009, 12:09 PM	#6
primbs Member Posts: 21 Karma: 10 Join Date: Feb 2007	http://www.fool.com/investing/genera...l-survive.aspx "The Baen dudes understood early on that electronic reading is a poor substitute for holding a real book, so the e-books and chapter excerpts serve as awesome marketing materials. Download an entire book, read enough to get hooked, and then you'll eventually get tired of staring at a stupid screen for hours. So in the end, readers who really want to read these books tend to plunk down a few bucks for the real deal. This theory may not work quite so well for rockers and crooners, but authors seem to have a real revenue source secured for years to come. The Kindle and such gadgets will ultimately just make us buy more books."