Quote:
Originally Posted by Victoria
Yes, marketing plays a part. But it’s a oversimplification to characterize a whole field of literature to “just marketing”. The category isn’t a recent tag of publishers. I took a course in ya and children’s literature in university 45 years ago. And the survey of published works reached back centuries.
So it’s one thing to say you don’t enjoy ya or find the term useful in helping you select a book. But generations of authors have specialized in ya, as many still do today. And achievements in the field are recognized through highly respected awards. So dismissing ya as just a marketing ploy is a bit of an overreach, I think 
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The category existed 50 years ago but those books were written for a young audience whereas a lot of today's YA have the tag retroactively actively applied to titles that weren't written for young audiences and often don't really fit the category.When anything can be YA, there is no quick way to tell what is truely YA. Some are, many aren't, and the only what to tell the difference is to buy and read. Not helpful.