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Jim Butcher's problem is that he hasn't come out with a new book since 2015. Four plus years is a long time to hold the interest of a fan base. It may be a bit difficult for him to rebuild his momentum as an author. It doesn't take a lot for an author to slide from "pre-order as soon as it's announced" to "yea, I'll get it when it drops in price" with portions of his fan base.
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