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Originally Posted by Zero_Ego
2 reasons. One is the price. $260 Australian for the Aura One verses $430.
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The Aura ONE was priced at $350 in Australia. Way to high for the casual user and hard to justify against a similar sized tablet.
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The form factor seems to be troublesome with case designs. (At that price you would want a good case)
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The Forma design might be bad for cases, but the ergonimics of the design seem to work for reading. And they respond to the requests for buttons and landscape layout.