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Is it any more than a marketing gimmick that detracts from the flow of reading a book? You can look up a phrase or word in Wikipedia if you have WiFi, and generally via phone / tablet / PC it it's really important.
I don't think any book I've bought from Amazon actually has X-Ray, so maybe I'm mistaken and it's a brilliant idea. However, with my Author hat on (I've written 25+ books), it sounds obnoxious and worse than footnotes or Wikipedia articles with too many links that are not really anything to do with the actual article.
Neither I, nor my publisher is interested in generating so called X-ray information and how can any 3rd party generate it in a way that is accurate or would satisfy author or publisher?
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