Quote:
Originally Posted by OtinG
If so, they are doing it wrong. For decades we had Jobs telling us what we wanted. He based that on business models rather than what we actually wanted. I see little difference today. Any usability testing they do either gets ignored or they just simply have no clue how to actually do those tests.
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I think your complaint is more that Apple doesn't do things the way you think they should be done, rather than they don't do usability testing. They have had extensive usability test labs for a long time. Different people have different ideas on how they think things should work and what works best.