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This new Walmart tablet sounds like it might be most appealing to the following group:
People who run Linux, Android, have Raspberry Pi's, are developers/programmers themselves, run 3rd party firmware on their routers, are surrounded by half a dozen different computers and servers as they post on MobileRead, etc. In other words: people who like to be in control of their stuff, and would sacrifice interface presentation and polish for low level access, control and functionality.
This Walmart tablet sounds (slightly) less appealing than the Fire tablet for Windows users and iOS users.
Sometimes it's nice to have a tablet "that just works" (get an iPad). And sometimes it's nice to have a tablet you can fiddle with to make it work just like you want it to, not like some other developer wants it to (get plain-Jane Android or Linux). If you've got to "fiddle with it", it will (should) come at a much lower price than the "just works" option.
The one thing I would like to review about the Walmart tablet is it's quality of construction. If Walmart cheapened it to the same bargain basement level they do with other products they sell, that might make it less appealing. Walmart is well known for squeezing their suppliers to make cheaper and cheaper stuff, which may be OK for the WalMartians who shop totally on price, but not so good for other customers. Still, you can get some decent stuff at Walmart if you're knowledgeable, do you research, don't get sucked in by "it's so cheap here!", etc.
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