Quote:
Originally Posted by DiapDealer
I never understood why the word "Adult" was used in YA in first place. They're clearly targeting adolescents not adults (though many adults--myself included sometimes--enjoy the stories as well). Why abuse the word "adult" when the perfectly apt "adolescent" is available (and is a perfect description of the intended primary target audience)?
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As a marketing term to get the primary target audience to read it. How many teenagers do you think will read a book that is labeled Adolescent Book?