[BookCat]

The seller's of the kindle cover I've been complaining about really don't know anything about ereaders:

"Thank you for your email. There is no upside down in the full text of you choise item, the picture and text of the item you choice indicates that it is flipped left and right, please check it then. Because you say that "I wanted to be able to prop up my paperwhite in landscape", let us think that you want a upside down cover, and you order a wrong cover for your kindle paperwhite, so we recommend that you reorder the cover that is upside down, and we will offer you a 50% discount.
We apologize if we misunderstand what you mean. The profit of all the kindle paperwhite cases in our store is only 15%. We also hope to provide you with a 50% discount. You can get your favorite products and reduce our losses. We are appreciating to provide the better products and service on Amazon, your opinion is very important to our products and service's improvement. Thank you for your supporting and understanding."

So I sent them a mini-lecture on the issue (was feeling exasperated and stubborn, I hate dealing with tradesmen etc who don't know their own jobs!)

"You totally misunderstand what a Kindle Paperwhite can do. If you have one, go into the font settings (Aa in the menu bar), then click the Page tab. In there you will see options for Spacing, Margins, Orientation and Alignment. Go to the Orientation choices and chose the landscape image - the one which looks more horizontal. This immediately makes the text go into a landscape mode - the reader needs to be turned in order to read it.
However, it will only turn one way - with the top line of text on the left hand side of the reader and the bottom line of text on the right hand side of the reader. Kindle Paperwhites CANNOT turn the text into landscape mode where the top line is at the right, just like it can't turn the text in portrait mode so that the first line is at the bottom.

I believe that the Kindle Oasis can do this, as can jailbroken kindles, but not many people jailbreak their readers.

Before you sell ereader covers please learn how the ereaders work.

The landscape mode which I've detailed above, with the first line of text on the left hand side of the kindle's screen, means that your cases display the text upside down. This is like looking at a paperback held upside down.

You are selling your covers as able to properly stand the reader in landscape mode. They can't. When the kindle has been put into landscape (details above) your cases show the text as though holding a paperback the wrong way round.

I bought this cover in order to stand the reader, as in the pictures. Often I wish to read when my hands are busy holding sandwiches or tea. I prefer to read in landscape mode. I saw your covers when looking for a cover which would do this. It doesn't.
If I put the kindle in the cover upside down I can't access the ports.

You designed this reader without knowing how an ereader works.
Therefore, I'm entitled to a full refund.

When the official minimun delivery date has passed (June 4th) I will open a complaint with Amazon.

I hope you can sort this out before then."

I know I repeat myself in this, but felt I just wasn't getting through to them, unless they're being deliberately obtuse.