Quote:
Originally Posted by binaryhermit
I'd also like to add, the more independent publishers seem to have more of a clue, but when you're trying to sell backlist or non-name-brand authors, you kinda have to be smarter about your prospects.
|
Certainly if you are trying to build an audience then you need to do things to 1) get your books noticed and 2) persuade people to give them a try. Discount pricing can help with #2. I frequently will buy books that look interesting and are below a certain price point even if I'm not familiar with the author. That's why most publishers have sales. Tor gives away ebooks, usually from their lesser know authors. Baen has their free library.
For most authors, getting your books noticed is the hard part. Some publishers are good at marketing new authors, others don't even seem to try. On Amazon, they put their "feature" books (i.e. someone gave them money to pimp the book) at the front of the results of a search, one of the reasons that if you were to search for Roger Zelazny in the Kindle store, the first book listed might be by an author other than Zelazny.