all eink is dull and greyish - if you compare it to paper
but it's a lot better if you compare it to ancient eink devices ( like pocketbook 360, if you can find one )
you'll wonder how did people ever read on these... answer is simple:
you get used to it and then you stop seeing it
that said the light is there to be used, and it's meant to improve on the "paper white" look that otherwise just isn't there. On my H2O (first gen) I never go higher than 5% and that's enough.
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