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Thinner is irrelevant. I wish laptop & phone makers realised this too and made product with more battery capacity and more robust cases.
The PRS350 is a very nice size. It could be twice as fat and it wouldn't matter. I have one and it seems like it is designed for a clip on cover.
Designs that need clunky flip cases are inherently putting appearance ahead of function and yet you end up with something fatter and uglier than if it had a built in cover.
There are too few sizes of eink based ereaders. The dominance of one online retailer and one screen maker can't be helping. The idea too that readers have to be promoting one book retailer is also toxic (Kobo, Nook, Kindle) and may leave us with only the Kindle.
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