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Originally Posted by DNSB
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Now if I could figure out what this has to do with the new Nook ereader...
"Figures often beguile me," he wrote, "particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: 'There are three kinds of lies: lies, damned lies, and statistics.'" -- Mark Twain
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The tie in is that you have to understand what understand a company's goal for a device. Apple focuses on high profit devices and doesn't play in the low price, low profit markets. Samsung does play in the low price, low profit markets, in addition to competing directly with Apple in high price, high profit models, one reason they are much more popular than Apple in some parts of the world.
In general, Amazon views the eInk kindle as a way to sell content, so they aren't particularly worried about selling them for a big profit. Indeed, if you are willing to put up with ads, you can get a kindle for pretty close to cost. The problem that a new Nook reader has that B&N doesn't have the market share to use content to support a low to no profit device.