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Originally Posted by ZodWallop
So two companies whose SOP is to push marketing on their partners teamed up and the result has been no marketing? Who could have predicted that?  |
A lot of companies like to try to push expenses off to someone else. That's accountant thinking, just like it's accountant thinking to look at customer service as a cost center to be outsourced rather than a vital link to keeping your customer base happy.
My take with Kobo and Walmart is that Kobo simply isn't very serious about competing in the American market. Walmart is a mechanism for allowing potential customers who want to handle a Kobo eReader before buying to do so. If they want to get serious about competing in the US market, then they will need to improve their eBook store quite a bit, both from the stand point of selection as well as usability.
Apple beefed up their eBook store, but I think that is going to be an evolution over the next several years. It's a big step in the right direction, but they haven't really given me a reason to buy from them rather than the Kindle store.