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The page and word counts shown on reseller websites like Amazon and Kobo are not under author control. The only way that an author has to tell potential buyers about the length of their books is to slip it into the title or blurb - neither of which is terribly elegant, it seems to me.
Might I suggest you shop at Kobo? It offers both word and page count, and I for one am very grateful. What I'd like next is a filter option to hide the growing volume of short fiction and audio books - since I don't read a lot of either (and won't buy a short stories at $3 each). You cannot achieve the filter by price because there are many full length novels selling for the same price as 10k word shorts.
I'd also add that many Agatha Christie books are in the 60k range, so I'd argue that it's not an unreasonable length for a separately published book as long as it stands alone fairly well.
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