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My nurse was fascinated by it as was my landlord. At first they both thought it was a PDA of some sort. While I think the Kindle is great as an ebook reader (and they were enthusiastic about the idea of ebooks), I also think that what's really attracting looks from people is the large screen and form factor of the device. I've seen similar reactions with tablet PCs. So I think the PDA folks should take notice of this and consider making something larger like a Kindle, not smaller like a cell phone or blackberry (which get almost no notice these days).
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