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Originally Posted by DiapDealer
If, as pdurrant suggested, you meant "DRM is not needed," then I would still argue that they proved nothing of the sort. They merely proved that going DRM-free didn't seem to harm the sales of their very narrow sales demographic. "Not financially harmed" isn't the smoking gun you seem to want it to be. It's certainly not the same thing as "prospered financially," now is it?
I suspect you may be right, but Tor's experiment hasn't come close to proving that industry-wide DRM-free sales wouldn't harm certain sectors. And the rest of the industry isn't likely to jump on the DRM-free bandwagon on the basis of "not financially harmed" alone. "We took a risk and achieved new heights of status quo" is hardly a ringing endorsement.
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The thing is, you don't have to go to new heights in sales. You just have to not drop sales. And you do make more money per eBook sold as you no longer have to pay for the DRM.