Quote:
Originally Posted by Timboli
Some continue to see this discussion as my personal gripe and my personal view. It isn't. It is about what is fair. Nothing more, nothing less.
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No, it's about your personal perception of what constitutes fairness, which may not tally with other people's.
You're suggesting, if I understand you correctly, that it's "not fair" for a publisher to charge the same for an ebook and a DTP, because the ebook costs less to produce. The reality is that book prices are determined by what the market will bear, not (primarily) by overheads. A publisher has a right - indeed, a legal duty to their shareholders - to engage in legal commercial practices which maximise their profit.
If optimal profits result from charging £5 for an ebook, it would be foolish to sell it for £4. There will always be a correlation between price and sales, and publishers have decades - centuries, in some cases - of experience in determining what price point will maximise their income.