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@darryl: I think that the Big5 have to continue to cross subsidize. Why? Because they cannot know in advance which books are going to be hits. If they slim down and only go after the most promising and profitable genres and books, then two things will likely happen. First they will have the same problem as before except with a lot less books. Now the giant superstars are subsidizing the mini stars. And second the far more fatal thing for the Big5: Who do you think is going to fill the void that is left by cutting loose all the "undesirable" genres and books?
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