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We've had this discussion a thousand times before and, as always, the answer is very simple: if you think a book is too expensive, don't buy it. If a sufficient proportion of other potential buyers think similarly to you, the publisher will either adjust their prices or go out of business. If sufficient people think that the price is fair and buy it, they won't.
Personally I think ebooks are very reasonably priced. I buy mainly "back catalogue" crime fiction and pay around half to two thirds the price of the paperback, which seems eminently fair to me. Eg Dick Francis' ebooks at Amazon UK are £3.99; the paperback is £7.99.
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