Quote:
Originally Posted by AnemicOak
One rumor has them doing some kind of "mega bundle" to rule them all of Music, Video and the new News service (based on Texture) they're expected to announce.
Another rumor has it that the original programming they've spent over a billion dollars on will be free for Apple TV owners to generate hardware sales since they're so far behind Roku and Amazon for market share.
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A mega bundle for $30 a month won't impress me, especially since I really was never impress much by their news app. A mega bundle for $10 or $15 a month, I would give it a try, but I think it would be a mistake to take that price point that approaches the "well, I need to think about it" point.
Execs have to get past the idea that everything is a profit center and needs to make a profit. Apple has been able to sell their hardware at a high profit margin in part because Apple didn't nickle and dime the customer to death on everything. They sell an ecosystem.
If they try to charge for their original programming, I'm certainly not even remotely interested. I consider it a mistake for everyone and their brother to invest in original programming. It's like when everyone decided that they needed their own ad platform. It's just a mistake. Stick to what you are good at. Come up with a media platform that is so good that people will love it.
I learned a lot by watching my parents try to deal with their cable system verses their DVD.