Quote:
Originally Posted by pwalker8
If Apple gets that, and rolls out a service that keeps you in the Apple/iTunes ecosystem so you buy more movies/books/music/whatever then it might work, i.e. it's included in the Apple music subscription. If it's you pay $10 a month for Apple music, $10 a month for Apple video, $10 a month for iCloud, ad infinitum, well then I'm not going to go for it.
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One rumor has them doing some kind of "mega bundle" to rule them all of Music, Video and the new News service (based on Texture) they're expected to announce.
Another rumor has it that the original programming they've spent over a billion dollars on will be free for Apple TV owners to generate hardware sales since they're so far behind Roku and Amazon for market share.