Quote:
Originally Posted by kyteflyer
I think they are already on the way. The hardware has become so expensive that most average people can no longer afford it, their focus has changed/moved to mobile computing and although I love my iPads, they cannot replace my Mini or macbook. I read somewhere that they are still striving for an OS which will work on both platforms and that was looking more like the mobile than the desktop.. I confess to have been looking at Windows laptops of late... I want to be prepared for the time when my 2012 and 2010 hardware no longer works the way I need it to (that is, when my apps are updated and will no longer work with the OS version). My Macbook is on High Sierra, and the Mini on Mojave but I think thats the end of the line for both.
I started out with a MacPlus in 1992, but once out of University, switched to PC until 2003 when I bought my first OSX based computer. A very sensible eMac. I loved it.
The word elitist springs to mind when I think of Apple, these days. I'm sure they long for a return to the heady days of yore... but times have changed, and I think they are making a mistake not catering for the average joe. Its the old problem. Do you want to sell 10 things at $10,000, or 100 things at $1200 (I'm thinking Aus prices now)
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I think that the real issue is that Jobs was very focused on the device solving a specific problem. He understood why people love their Apple devices and was customer focused. His original view of iTunes was that customers could buy any song for a buck. The difference price points was forced on him by the music companies. He never tried to nickle and dime the customer.
Cook on the other hand is a supply side sort of guy and I don't think really understands why customers buy Apple. I already see the the attempts to extract more money out of the customer with little nickle and dime sort of stuff. The idea that developers should move to the subscription model is the dumbest thing I've ever heard of from a customer point of view. Apps that move in that direction will be dropped by me.
Amazon at least puts everything into one yearly (at least I pay yearly) fee. I get Prime mostly for delivery, but they have really expanded their Prime included video, so I'm starting to watch more. Prime is all about keeping the customer in the Amazon ecosystem so they buy more. If Apple gets that, and rolls out a service that keeps you in the Apple/iTunes ecosystem so you buy more movies/books/music/whatever then it might work, i.e. it's included in the Apple music subscription. If it's you pay $10 a month for Apple music, $10 a month for Apple video, $10 a month for iCloud, ad infinitum, well then I'm not going to go for it.