Quote:
Originally Posted by HarryT
It's the screen that costs the money; you don't expect iRex to sell the device at a loss, do you?
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I don't expect iRex to do that, and thats why I don't expect to
see them become a valid competitor. They are targeting a very
small sector and they will (at the current rate) remain a specialty
reader for the few and far between. Mass market penetration
means Co.'s sometime must make some initial sacrifices to gauge
where they want to be down the road vs. where they are now and
where they will stay. More and more readers are entering the market
especially for 2010, just how popular do you think the $900 iRex will be
when that happens? If a business model does not adjust to market
trend$, then sooner or later, they will have to eat their own demise.
(or be bought out)