Quote:
Originally Posted by the.Mtn.Man
I'm not so sure. Everybody knows that Amazon and Kindle are synonymous, which suggests that Amazon is fully vested in the product. I don't see the same relationship between Kobo and Rakuten, largely because the average Kobo customer has likely never even heard of Rakuten.
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That is mainly because Amazon started out as a bookstore. Which ventured into ebooks and ereaders. Which became something much larger. The part of Amazon that does everything books is no longer a significantly large part of all of Amazon.