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Creative model to increase sales and help customers
Liked the SoftReader approach mentioned here - buy on a low monthly installement and get credit on dollar of books bought. Basic rule of product development is the higher the volume the lower the unit cost. In these tough economic times, they will have to be creative to accelerate volume after the "early adopter" buy phase.
Making the Kindle format available for iPhone is also a good idea. As a new author I'm all for it :-)
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