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I don't understand the desire to see awards cater to popularity.
The Oscars often go to movies relatively few people have seen. Book awards go to books readers haven't heard of. What's wrong with that?
Box Office/Bestseller lists are there for folks that want to know what's popular. Awards are generally handled by industry insiders to celebrate what they see as excellence. Awards highlighting excellent work that wouldn't otherwise draw a spotlight is to the good, I would think.
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