So, most items that use a screen (cellphones, tablets, laptops, e-readers) ship with a plastic film covering the screen. This film is meant to protect the device from incidental scratches while in transit or sitting on a store shelf.
The film isn't meant to be left on the device for everyday use. If you don't remember removing it, well, that's probably what you're seeing in this case. Any chance you can upload a picture of your e-reader?
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