Quote:
Originally Posted by murraypaul
That rather ignores the observed reality that MOBI and its derived formats have achieved widespread adoption, wider then ePub.
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I think you've hit the nail on the head, there. It is an undeniable fact that Amazon have been extremely successful in the eBook market, and in the UK at least, "Kindle" is now pretty much synonymous with "eBook reader". Why on Earth would they want to change a formula which has been a winning one for both them as a company and for their customers?
The fact that Kindle books are a proprietary standard is of little concern to me as the fact that the CD standard is also proprietary (owned by Philips). Both have tools freely available to read and write the format, and that's really all that matters.