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Originally Posted by HarryT
We already have that situation with MobiPocket. It's not a "formal" standard, but every eInk device on the market except Sony supports it. Buy a Mobi book and you can read it on a Kindle, a CyBook, a BeBook, an iLiad, a Hanlin, a JetBook, etc etc., not to mention hand-held devices such as PDAs, mobile phones, etc, pretty much all of which can read the format.
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The Jetbook does not handle Mobipocket. It handles PDF, FB2 and TXT.
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I know that you're a big fan of ePub, but the simple truth is that, in today's market, MobiPocket is much more of a widespread and popular format than ePub is. Perhaps that will change in the future when more devices support ePub (which, as you know, should be happening within the next few months), but MobiPocket is today's "buy it once, read it anywhere" format.
ePub is certainly a much more "advanced" format in terms of its formatting capabilities, but that really doesn't matter for the typical novel.
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But what ePub will bring is these advanced books that Mobipocket cannot handle in a rewlowable way that can be read on a 6" screen easily. It will be the (hopefully) demise of PDF as an eBook format. And ePub has other advantages that Mobipocket does not have like proper font support.