Quote:
Originally Posted by GeoffC
If that figure was correct, that still leaves 40%, which in any population is a large market ....
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Well that 40% would be everyone that reads more than one book, which is still a very low bar.
The market for eReaders is going to be people who read a LOT. If you don't read a lot you're not going to drop $200+ on an eReader.
The real figure you'd need is what % of people read X books a month. Not sure what the X should be, but probably at least 1 to really be considered to be in the potential eReader market.