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THJahar · 09-15-2006, 10:47 AM

Well it looks like it's up to me to throw some 'kindle' onto the fire.
Since both sony and now Amazon are intent on bringing out readers for ebooks, Irex are officially staring at a HUUUUGE loss of potential market. They have only two choices now:
either bring down the price of the Iliad to a competitive level PRIOR to the launch of both the Kindle and the Sony (So they can get a foothold against these 200 pound gorillas)
Or Start production of a non-penabled machine at a comparitive price and spec. to compete on a level playing field with these basic readers.
Now I'm guessing that due to the production levels of the current Iliad that they would find it more difficult to retool their production lines to cater for a new product than increase the production of their existing line.
So here's hoping we see a price drop pre-christmas (for those Christmas sale pick-ups)

09-15-2006, 10:47 AM	#43
THJahar Zealot Posts: 107 Karma: 58 Join Date: Jun 2006 Location: Leicester, UK Device: Jinke V2 Prototype	Well it looks like it's up to me to throw some 'kindle' onto the fire. Since both sony and now Amazon are intent on bringing out readers for ebooks, Irex are officially staring at a HUUUUGE loss of potential market. They have only two choices now: either bring down the price of the Iliad to a competitive level PRIOR to the launch of both the Kindle and the Sony (So they can get a foothold against these 200 pound gorillas) Or Start production of a non-penabled machine at a comparitive price and spec. to compete on a level playing field with these basic readers. Now I'm guessing that due to the production levels of the current Iliad that they would find it more difficult to retool their production lines to cater for a new product than increase the production of their existing line. So here's hoping we see a price drop pre-christmas (for those Christmas sale pick-ups)