Instead of us being the product (new biz model) do it the old way
I.e. sell us subscription to Calibre on a life time or yearly basis. I trust a company better that charges me for services rendered. Otherwise I am suspicious how they are profiting from the enterprise - selling my email address, selling info from tracking me, sselling my use of the app to whoever buys the company? No, I just want to pay as I go, in cash by mail, like hushmail of Canada did in 1995.
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