They CAN reduce the price, production costs wouldn't justify this price, and they will be venture funded right now (at a guess) - probably supply and demand - they don't currently have systems in place to handle large volume and may not have the production run ...
These things simply wont sell in a volume to justify a business at the current price. Loads of poeple I see love the concept and the device itself, but laugh at the price currently. As for B2B, same thing - I'd be surprised to see any significant deal announcements unless there is heavy discounting involved.
I'd be amazed if we don't see a price drop after Christmas (and would start to worry about iRex's viability if we don't see one ...)
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