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Old 01-25-2019, 06:46 AM   #31
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by gmw View Post
I fall under "lazy" (there's more to the story than that, but the result is the same). No mixing or matching, effectively no marketing, and now far too long since I last published something. As a result I don't think I can offer you a statistically significant response. (It took me ages to come up with that phrase, it sort of answers your questions but sounds so much better than the raw numbers. I'm the poster-boy for what happens when you don't do any marketing.) I'll try to do better with my next novels so I can give a more useful answer.
No problem.
BTW, minimal promotion is a strategy, too.
After all, time spent promoting is time not spent writing, whereas one of the best promotional tools is simply writing more and publishing more frequently. Each new book is itself a promotional tool.

If you haven't already, check the BUSINESSMUSINGS columns on branding and trade dress. That is marketing, too, of the fire-n-forget variety.

https://kriswrites.com/category/business-musings/

G'luck!
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