Quote:
Originally Posted by gmw
I fall under "lazy" (there's more to the story than that, but the result is the same). No mixing or matching, effectively no marketing, and now far too long since I last published something. As a result I don't think I can offer you a statistically significant response. ( It took me ages to come up with that phrase, it sort of answers your questions but sounds so much better than the raw numbers. I'm the poster-boy for what happens when you don't do any marketing.) I'll try to do better with my next novels so I can give a more useful answer. 
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No problem.
BTW, minimal promotion is a strategy, too.
After all, time spent promoting is time not spent writing, whereas one of the best promotional tools is simply writing more and publishing more frequently. Each new book is itself a promotional tool.
If you haven't already, check the BUSINESSMUSINGS columns on branding and trade dress. That is marketing, too, of the fire-n-forget variety.
https://kriswrites.com/category/business-musings/
G'luck!