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With the publishers playing with the silly pricing right now I thought they were playing into Amazon's hands by driving the competition out of business. Amazon can afford to sell some titles below cost to try to maintain the $9.99 pricing they've been marketing but Fictionwise couldn't. From that perspective it's good they were bought by a company with deep pockets.
I think it was a good buy for B&N as well because Fictionwise was setup well to compete with Amazon but I didn't think they weren't big enough.
Competition is a good thing for we the consumer. Time will tell though.
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