Quote:
Originally Posted by DiapDealer
What I don't understand is people clinging to the notion that a price comparison between the format they want to buy (ebook) and a format they have no intention of ever buying (paper book) is somehow reasonable.
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Whether you think it's reasonable to compare prices of ebooks and paper books or not, I'm sure you're aware that many people do make this comparison. That's what this discussion and a LOT of earlier discussions are about. People think that way even if you think that's not reasonable.
On Amazon's page for a book someone is looking at if people see the price of the ebook is higher than the price of the paper book, and Amazon, who is supposed to know how their customers think and feel, has the paper book cheaper than the ebook, that's bad marketing. That's what I'm saying. It's dumb.
Again, I realize that in a capitalist society cost doesn't necessarily dictate price. But when a customer does something like this they're giving their customers a bad feeling about them. They aren't generating trust.
I realize that in most cases this is the publishers doing. Amazon doesn't set the prices. But it's happening and it's very foolish marketing.
I'm not saying it's dishonest. I'm saying it gives the impression of dishonesty and that's nearly as bad. I'm not saying publishers don't have the right to do this. They do. But they're hurting themselves when they do it.
Barry