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Originally Posted by jlemonde
So, back to my question. Do we have a chance to convince Rakuten ? If we have, what steps should we go and whom should we contact first?
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Keep in mind that even if you were to somehow convince Kobo to implement something like this you'd then need to convince publishers to allow it. The Kindle and Nook lending of things is very limited as most big publishers don't allow it and even on titles you can lend you can lend them exactly once. After that the ability to lend goes away.
I tend to think Kobo hasn't bothered since publishers are largely not on board with such a feature.