Quote:
Originally Posted by tompe
They have said the want to emulate the success of the iPod. So they want to have a format that totally dominates the market and only are sold by them.
I think the only format that have a chance to stop them is ePub. Everything else will disappear. And they will probably soon change the awz format so that it is not compatible with MobiPocket readers.
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Amazon can still do this, once they have captured a significant e-book market through the Kindle, by licensing apps that play on any devices, in their AWZ format.
If the Kindle is only here to generate sales and interest in e-books (a believable scenario, considering how little aesthetic work they've put in on the hardware), then Amazon can wait until the e-book market reaches critical mass, then steer it in another direction: Amazon abandons the hardware for (or supplements it with) a multi-platform software app that reads only the AWZ e-books. Everyone will buy e-books from Amazon, whether they have a Kindle or not, because they are used to going to Amazon to get them. Even ePub may not be able to break that habit.