Why make it hard on yourself? Use a reputable payment system and run with it. Anyone looking specifically for e-books is likely to be comfortable with online payments and, if not, have their own method of doing business online that makes them comfortable.
For example, if someone is really concerned about it they can get a pre-paid Visa or MasterCard and use that for their online transactions instead of a personal card. Fixed amount of potential loss and you don't even need to give a real name.
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