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Old 03-04-2009, 12:31 PM   #11
Server
Anti-Narcissist
Server has a complete set of Star Wars action figures.Server has a complete set of Star Wars action figures.Server has a complete set of Star Wars action figures.Server has a complete set of Star Wars action figures.
 
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Yes, but it came down to economic$....

iRex has lots of potential if they want to compete they should start thinking
long term mass market and forget recovering the cost and expense in R&D.

Once you go into mass production, MGFs have a choice. Hold inventory and
distribute on a costly demand /delay basis, OR.... cover your costs, and create
demand by artificially saturating the market with below market price readers
and the value to consumers alone will drive the demand and therefore increase
production.

Sell more and lower costs (create market awareness) vs. Sell Less at higher prices
and be very niche segmented to corporate clientele and miss the larger mass
market altogether.
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